Aldi is launching a limited-time giveaway of mystery grocery bundles, offering shoppers a chance to claim free boxes containing surprise products.
The discount grocer said it will release a new themed "ALDI Blind Box" each day from June 22 through June 25. The boxes will be available while supplies last.
Shoppers can claim one box per day beginning at noon ET by visiting AldiBlindBox.com. The boxes will be distributed on a first-come, first-served basis and shipped directly to consumers.
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The offerings include a Snack Blind Box, a Fiber Blind Box, a Protein Blind Box and a Mystery Blind Box containing products from across the store.
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The promotion is based on the "blind box" format, in which consumers do not know the contents of a package until it is opened. The concept has gained popularity across several retail categories, including collectibles, beauty products and apparel.
The promotion comes as food prices remain elevated. High inflation has created severe financial pressures in recent years for most U.S. households, which are forced to pay more for everyday necessities like food and rent. Price hikes are particularly difficult for lower-income Americans, because they tend to spend more of their already-stretched paychecks on necessities and have less flexibility to save.
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Food prices were up 0.2% in May and are 3.1% higher than a year ago. The food at home index was up 0.1% for the month and 2.7% compared with last year. The food away from home index rose 0.3% on a monthly basis and 3.5% year over year.
Meats, poultry and fish prices were down 0.4% in May but are up 6.2% from last year. Beef and veal prices fell 1.6% for the month but remain up 12.9% on an annual basis. Egg prices increased 4% in May but are down 35.2% year over year as supply normalized after an avian flu outbreak. Fruits and vegetables prices rose 0.2% for the month and are up 6.1% from a year ago.
Aldi said many of the products included in the giveaway can also be found in stores nationwide and through its rotating ALDI Finds program.
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The company said the giveaway will run for four days, with a different themed box available each day.